Is a 100% Money Back Guarantee just a marketing ploy?
The cynic might say that a guarantee such as this is “nothing more than a marketing ploy”. In certain companies, that might be the case. The main reason that we do it is to challenge ourselves on every job, whether it be carpet cleaning, upholstery cleaning, or rug cleaning.
|The customer is entitled to the very best job we can give. This is dictated by the training our technicians get, the detergents we use, and the type of equipment we operate. The customer should have no risk whatsoever.|
|A company that gives a 100% money back guarantee must be confident of their ability to deliver on the promises made. We have this confidence thanks to our training, equipment and products, which are the best we can offer. Not only that, but Aqua-Dry also carries public and product liability insurance. This means that in the highly unlikely event of something going wrong, our customer still knows there is no risk for them.|
Risk for Aqua-Dry?
“Oh but you will be ripped off if you give that kind of guarantee” say others. Our experience is that people who use our services are very fair-minded. Once we agree a price they are delighted to pay if the job is to their total satisfaction.
|You may have noticed that the guarantee comes with all our work. That includes commercial carpet cleaning, commercial upholstery cleaning and commercial rug cleaning. Now this is where it gets really interesting. Commercial carpet cleaning carries a much higher value than domestic carpet cleaning. In theory, therefore, it is more of a risk to us, the carpet cleaners.|
|Yes, in theory. BUT, if we cannot give the kind of assurances on commercial work that are required or should be demanded, then maybe we shouldn’t be offering the service. Thankfully, we can and we do.|
Next: Read Tom’s Blog about how we WILL be beaten on price, and why that’s not a bad thing.